strategicaccounts.orgSAMA | Become essential to your customer

Login Toggle navigation Membership Corporate Membership Individual Membership SAMA Corporate Members Events SAMA 2024 Annual Conference 2024 Pan-European Conference SAMA Academy Webinars Excellence Awards Sponsorship Opportunities Call for Proposals Training + Certification Certification Program SAMA Academy Training Account Management for Sales Account-Based Marketing Customized Training & Consulting Knowledge + Research Research VELOCITY ® Webinars Blog Podcast Tools Program Assessment Individual Competency Assessment Customer Engagement Assessment The Facilitator™ SAM Solution Center Global Technology Partners ROI of SAM Calculator About SAMA Fundamentals SAMA Board of Directors Contact us Resource Library Go ! 71% The glue binding your customers to you isn’t as strong as you think it is. 71% of B2B customers report being willing to switch suppliers whenever necessary. The key to eliminating strategic account defections is to become essential to your customers. UP NEXT AT SAMA: SAMA Academy Online & In-person April-December | Register now! 2024 SAMA Annual Conference May 21-23, 2024 Fontainebleau Miami Beach Hotel Celebrate SAMA’s 60 th in Miami! Learn more. Account Management Skills for Sales LIVE Online Training June 6-25 | Learn more! SAM Solution Center Tools, resources and knowledge from experts in the SAMA community. ➊ Knowledge & best-practice sharing The SAMA community comprises the largest, most diverse community of strategic accounts practitioners in the world, and we mine them continuously for insights and emerging practices. Learn more ➋ Tools to benchmark your program or strategic account managers Need real data to justify and/or guide investment in your strategic account management initiative? Our individual competency assessment and SAM program assessment will show how you compare to hundreds of other global B2B companies in our database. Get started ➌ TAILORED, COMPETENCY-DRIVEN TRAINING & CERTIFICATION The best strategic and key account managers outperform average ones by a factor of 3X. We have trained thousands of SAMs, KAMs and GAMs to produce outsize growth and profitability by delivering differentiating value to their customers. Learn more ➍ Connections that matter Whether you are looking for the what , the how or the who , SAMA can connect you with SAM practitioners who have overcome the exact challenge(s) you’re facing. It’s literally what we’re here for. Join us YOU MIGHT LIKE: What’s In A Name? Turns Out — Everything! LP Building Solutions, winner of SAMA’s 2023 Excellence Award for Outstanding Young Program of the Year, continues to build upon success with SAM framework. Learn how LP transformed from a commodity-driven mindset to who they are now: a value-added building solutions company. Read the blog. You Might LIKE: Preparing Your Accounts for Explosive Growth Mark Allen Roberts, CEO of OTB Solutions, delivers practical, no-smoke-and-mirrors insights to prepare your accounts for explosive growth. Learn about what steps and frameworks top-performing SAMs and their teams take to drive explosive growth in revenue, gross profit, and market share. Mark is a past SAMA presenter, author of the book "Driving Explosive Growth" and a certified Scaling Up business coach with over 35 years of experience in helping drive explosive customer growth. Watch the webinar. SAMA 2024 Annual Conference: Celebrate SAMA’s 60th anniversary at our 2024 Annual Conference in Miami, FL May 21-23! Join us at the legendary Fontainebleau Miami Beach hotel to explore three parallel tracks, focusing on Critical Skills for Strategic Account Managers, SAM Program Design and Management, and SAM Talent Development — specifically designed to deliver maximum impact for you and your organization. With six decades of dedication to excellence, our conference continues to showcase best practices and unparalleled expertise, and we invite you to shape the future of strategic account management with us. Learn more or REGISTER NOW . SAMA provides us access to best practices, training and research in the areas of strategic account management from innovative selling organizations, including our own successful customers who are members as well. Corporate membership has proven to be an excellent investment in building and sustaining a world-class global sales force.” space New & Noteworthy: View SAMA’s 2024 learning opportunities! SAM as a Business Initiative With Geoff Williams 2024 Annual Conference: May 21-23 Fontainbeau Miami Beach Be the first to know about upcoming events. Sign up here CORPORATE MEMBERS About SAMA Contact Us 4740 N Cumberland Ave #389 Chicago, IL 60656 +1 312-251-3131 info@strategicaccounts.org Founded in 1964, SAMA is a unique nonprofit association with more than 15,000 members worldwide. We offer numerous training, professional development and networking events throughout North America, Asia and Europe each year in addition to research, publications and other knowledge resources. Upcoming Events: Conference: SAMA 2024 Annual Conference 05/21/2024 SAMA 2024 Annual Conference Webinar: Monetizing & Selling the Va... 06/18/2024 Monetizing & Selling the Value of Sustainability Programs: Leveraging sustainability as a competitive advantage Useful Links Events Membership Annual Conference Certification Velocity Magazine Terms & Conditions Sign up for our newsletter 2024 © All Rights Reserved. Privacy Policy | Terms of...